Prodesign denmark is devoted to creating high synergy between face and the optical frame. Our ambition is to design eyewear that highlights the finest qualities of the face, with innovative frames, good details and best choice of materials.

Prodesign was founded in 1973, by opticians and our more than 40 years of cooperation with the optical trade gives us in-depth knowledge of both the opticians’ profession and retail sector conditions, what enables them to build strong relations with our customers, based on ‘face-friendly’ eyewear, efficient logistics and reliable after-sales service.

Today their young, dynamic design team leads the process of creating quality optical frames and sunglasses, which are always true to their promise of great facial fit. They use our deep understanding of facial shapes to design great looking eyewear, and by using photos of real faces in the design process, we make sure the frames have a good optical fit. Their design and collections are inspired by key contemporary trends and made to be timeless and long lasting.

Prodesign denmark is a brand in the portfolio of Design eyewear group, along with Inface, Face à Face and WOOW. Together we offer a broad selection of strong international brands, clearly positioned in the market, under one management team.